Why You Should Optimize Your Facebook Profile?
To boost the authority of your social profile
Fully developed and well linked social profiles can gain authority both from the point of view of search engines and users.
To improve your social engagement
With more authority and activity on your social profiles you will have more exposure to wider circles of users. This means that your social presence grows as you engage with an increasing number of people online.
To get more traffic and conversions
More authority and exposure can generate more traffic to your business’ website and, ideally, better conversion rates, with more users turning into more potential leads/new clients. In fact, if users are coming to your website because of the activity on/engagement with your social profiles, they are more likely to follow your call-to-action.