There are so many social media platforms these days; it’s hard to keep up with all of them (Facebook, Instagram, LinkedIn, Twitter, etc). It’s also confusing trying to understand which ones you should be investing your time and energy into growing your small business’ digital marketing footprint.
Out of the bunch, Instagram is one of the most prominent platforms and it’s safe to say, this is one you may not want to miss the ball on. Instagram is a powerful tool for promoting your business (big or small) to a wide audience and is one of the best social media platforms for both free and paid advertising.
We understand that when it comes to being a business owner, running a social media account can often get put on the back burner – but it shouldn’t. That’s why our Social Media experts put together their Top 5 tips when it comes to keeping your Instagram account, well… Insta-Awesome!
1. Be Consistent & Cohesive
Keep language and images consistent with your brand and messaging. This is your chance to build trust with potential customers, so changing things up and not sounding like yourself can confuse and even turn people away.
Basically, make sure that your social media is cohesive with your overall brand and marketing strategies.
2. Make Images & Videos Interesting
It’s important to change up the type of visuals you are showing – all while staying true to your brand. Instagram is a very visual platform, so having different types of media keep it fresh and interesting to page followers. Embrace variety such as: images, videos, slideshows, carousels, albums, etc.
Also, switch up your image filters to add contrast. Many apps can easily change a vibrant photo, to black and white, or perhaps a vintage look. These apps take minimal effort, but give a professional look.
3. Provoke Engagement, Be Responsive
Encourage online users to engage with your page, offer contests or ask questions in your post. Not only will these two things help build engagement, it will also give you insight on your target customers and audiences, as to what they want and give you opportunities to make your brand even more successful.
4. Use Hashtags & Emojis
Not only do Hashtags and Emojis add visual appeal, hashtags will help you show up in relevant places to new potential customers and followers; while emojis add a touch of personalization and relatability to your followers and potential customers.
5. Plan Ahead
The best way to stay both cohesive and consistent (see tip #1), is to make sure you aren’t rushing to put up content. Create a plan for the posts you will need so you can start gathering pictures and captions in advance.
One of the best ways to do this can be to create a content calendar and plan weeks or even months ahead for posts that will fit with your marketing campaigns. Also, mix in current posts as well. This will balance consistency, with current events – making you appear truly engaged with your social media, but giving you time to run your business.
Bonus Tip: Don’t be afraid to use some trial and error with your social media! Once you find a flow that works for you, you should find it becomes easier to post consistently and start building up your follower count to your target goals.
Need help being Insta – Awesome?
It should go without saying that Social Media Marketing should not be your only plan to promote your brand, but part of the overall Marketing strategy. If you are struggling with getting quality leads that turn into conversions, contact the experts at Sprout Media Lab. We offer comprehensive bundled solutions, that will help you grow your business’ digital footprint.
Call (800) 617-6975 or contact our team online today!
