Pay-Per-Click (PPC) advertising is a powerful internet marketing tool for driving targeted traffic and high quality prospects to your website. But, like a lot of things in life, it’s simple in theory and complex in practice.
The premise is pretty straightforward. The big search engines like Google and Bing let you, the website owner, buy listings – aka ads – in their search results. These paid listings appear above and to the right of non-paid search results. Each ad is shown based on the keyword searched and each keyword has a different cost per click.
Whether you’re looking to attract new website visitors, grow your online sales, get the phones ringing or keep customers coming back for more, a solid Pay-Per-Click campaign can jump start your online marketing efforts.