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Over the years, we’ve talked with lots of business owners and managers who have been utterly confused by the technical jargon, variety of pricing options and relatively new business concepts related to web design and/or marketing your business online.  Here, you’ll find the answers to some of the more frequently asked questions we get from people just like you.

We understand that you don’t want to have to go through the tedious and time consuming process of hiring a web design or digital marketing firm over and over. When you make the decision to hire your firm, you want it to be the kind of decision you only have to make once.

General Questions:

Why do I need to market my business online?

With over 80% of all transactions starting from an online search, it is almost impossible to ignore the importance of a strong web presence these days. No matter what your business is selling you can almost be certain that your prospective customers will be going online to learn about what you sell and the best companies to choose from to get started. If your business cannot be found, then your competitors that can will be taking a lion’s share of these opportunities.

How long does it take before I can expect results?

This may be our most common question, and it’s a good one. The type of results and the time to see results are going to vary based on (1) the services you are using and (2) the aggressiveness of your marketing efforts. More comprehensive marketing strategies tend to yield better, quicker results and will always be recommended by imFORZA. However, if you have a very specific goal, then certain services may provide results faster. An example would be Pay Per Click as it can be activated and delivering traffic to your website within hours of setup. Search Engine Optimization and Social Media services can and do take weeks, sometimes months, before any direct results are noticed.

I'm on a tight budget...isn't internet marketing expensive?

Not at all. In fact, considering the increased number of customers who will make contact with your company as a result of your Internet marketing, it’s one of the most cost-effective vehicles for building your business. Competent, professional Internet marketing services such as, Sprout Media Lab, offer extremely high ROI.

What internet marketing services do you offer?

Sprout Media Lab is a full-service web design and marketing agency. Our marketing services include search engine optimization (SEO), pay-per-click (PPC) management, local search solutions, email marketing, mobile marketing, and social media marketing. Our speciality is Lead Generation for small, medium and local businesses.

Website Questions:

Why do I need a website?

Your website is the first impression that prospective customers get about your business online. If you do not have a website or if you have a dated, poorly designed and developed website, then there is a very good chance that this prospective business is going to move on to a competitor that has put the proper time and care into their website.

Why can't I just use a free or cheap website service?

There is absolutely nothing preventing you from going with a free or cheap service provider to build your website. As a matter of fact, going this route is better than not having a website at all in our opinion. However, if you’re looking to build a website to actually help your business grow, then going through the proper planning, design and development process to create an effective website is 100% necessary. Your website is your first, and sometimes your only, impression as well. Make sure that it makes the best possible imprint by having a professional team like ours build it correctly from the start.

How long will it take to build my website?

The short answer is that it depends on the type of website you want. Following is an approximate timeframe for each type of website that we offer:

  • Starter Site = 2-4 weeks
  • Basic Brochure Style Website = 4-6 weeks
  • Custom WordPress Website = 6-8 weeks
  • eCommerce Website = 8-12 weeks

SEO Questions:

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

Why do I need SEO?

You need SEO to get your website ranked at or near the top of search results pages. This will provide your company with maximum visibility, encouraging qualified prospects to visit your website.

I'm happy with my current SEO company.

If you’re pleased with the level of service that your current web marketing provider offers you, that’s great! One way that many companies are scaling their business these days is by utilizing multiple SEO companies to ensure that their rankings are the best they can possibly be.

Sprout Media Lab works with plenty of companies that, for instance, use different SEO companies to develop strategies for their many products and services.

But consider this very important point: any SEO service (including ours!) deserves to be scrutinized to make sure that you’re getting the best return on your investment. If you’re interested in getting a second opinion about how well you’re doing online, get a FREE SEO Analysis.

I just can’t afford $499 per month.

We know that our service isn’t for everyone, and if $499 per month is too expensive for you, we understand.

However, we do want to emphasize that Sprout Media Lab is an extremely affordable solution for the majority of our clients. For comparison, most high-end SEO companies charge a minimum of $2,500 per month and they require a long-term commitment.

I’ve been burned in the past by an SEO company. I don’t want to risk that again.

Unfortunately, one bad apple can spoil the bunch. Isn’t that what happened with lawyers?

Over the years, there have been many SEO companies all over the world whose practices didn’t align with Google’s Terms of Service. These “black hat” activities are precisely what give many SEO firms a bad name.

Sprout Media Lab simply doesn’t even consider doing those things. Our conscience doesn’t it. We take ethical business very seriously.

We haven’t made a name for ourselves by being a fly-by-night company. We’re a real business of real people with real families, a full-blown team committed to long-term success. We’ve got too much at stake to ignore Google’s guidelines.

When can I expect to hit #1 on Google?

Unfortunately, predictions from our SEO crystal ball have never really turned out, our web marketing pixie dust just makes the office messy, and our Magic 8 Ball seems to be broken.

There are scientific reasons that you just can’t predict how long it will take to get your rankings where you want them. Google’s algorithm contains more than 200 measurements for every single query entered into the search engine. Each keyword has its own algorithm factors. Each site has its own algorithm factors. Each page of each site has its own algorithm factors.

In the world of SEO, you have control over how many people are talking about or linking to your content. You have the ability to encourage more people to link to your content. You can control your content quality. But you can’t control how Google works.

In brief, Google’s algorithm determines its search rankings. The best anyone can do is to influence the algorithm.

How is my return on investment calculated?

Return on investment varies by client and package, and is contingent upon appropriate analysis.

Look at your website as an employee. It needs to work 24/7 to get you results. You have to give that employee the proper tools to succeed, and you need to measure its work.

So, first things first! Before return on investment can be tracked, a few things need to be done:

1) Set up a trackable phone number that relates information back to Google Analytics .

2) Make sure that your site is tracking visitors for instance, instead of giving a .PDF file away for free, make visitors enter their email address, and then send them the file.

3) Include a form where visitors can sign up for more info or get a free quote. The data they provide will be crucial to determining ROI.

Determining ROI is impossible if your site is unprepared to track it. Our job is to get you set up so that we can properly track, analyze, and evaluate your ROI.

On average, for every $1 spentd on Sprout Media Lab’s services, our clients makereceive $14 in return.

Do you offer guaranteed positions like other companies do?

Our business model doesn’t guarantee positions but it’s entirely out of consideration care for our clients.

Some SEO companies ask you to pay a monthly dollar amount for each keyword that appears in a specific position on a web search. To us, it seems a bit foolish to only focus on a couple of keyword rankings rather than a more comprehensive approach leading to a positive ROI.

At Sprout Media Lab, we don’t want our customers to pay a monthly fee for one keyword forever, we want you to rank for thousands of keywords without having to pay us for every word.

We feel our business model is more effective, and it’s certainly more affordable.

PPC Questions:

What is Pay-Per-Click?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

Why do I need Pay-Per-Click Advertising?

PPC is the quickest way to drive prospects directly to your website. Your PPC ad immediately shows up on relevant the search results pages.

How long will it take for my Ads to show up on Google?

Literally, your Ads will show up on Google within minutes of going “live” with your PPC campaign.  Your PPC campaign will be set up within 10 days of our “kick off” meeting.  The “kick off” meeting is the first meeting you’ll have with your Project Manager after you’ve signed up for one of our services.

Local Search Questions:

What are Local Search Solutions?

The majority of consumers are searching online for local businesses just like yours. If your business is not found in online directories, like Google Maps, Bing Places, Yahoo Local, Yelp, etc, you’re losing business to your competitors who are. Sprout Media Lab’s “Local Search Solutions” focus on optimizing your business listings on these online directories and ranking your website at or near the top of the search engine results pages.

For more answers to your questions, please get in touch with us here, or for more immediate assistance, call us at:

(800) 817-6975

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