The world of small business marketing is constantly evolving. As technology advances, so do the tools and strategies available to small business owners.
In order to stay competitive and successful, small businesses need to keep up with the latest trends in marketing. Here are some of the top small business marketing tools you need to take advantage of in 2023:
1) Social Media Platforms: Social media platforms, such as Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube, are essential for small businesses. With billions of active users worldwide, these platforms provide small businesses with access to a huge potential customer base. They also provide an opportunity to engage with current customers, establish a brand presence, and drive traffic to your website or physical store.
Automating your social media posts using software such as Hootsuite, Buffer, or hiring a Digital Marketing Agency like Sprout Media Lab 🙂 , will help you stay on top of your social media presence, while saving you time and energy.
2) SEO Tools: SEO (search engine optimization) is essential for small businesses. SEO tools, such as keyword research with keywordtool.io and optimization tools like SEMrush, are essential for helping your website and content show up in search engine results. This helps you capture more organic web traffic, establish a presence online, and build credibility.
You can do a Free SEO Audit here (takes about 60 seconds to run the report).
3) Content Marketing: Content marketing is a great way to establish a presence online, build relationships with customers, and establish yourself as an authority in your industry. Content marketing involves creating and sharing content such as blog posts, ebooks, videos, and other forms of digital content. This content should be interesting, informative, and relevant to your target audience to help you build a following and drive sales.
Following are a few tools that can help you plan, research and create your content…
- Airtable for Planning
- BuzzSumo for Content Research & Ideas
- Loom to Create Videos
- Canva for Designing Marketing Materials & Social Posts
- Jasper.ai for AI Copywriting
4) Email Marketing: Email marketing is an effective way to stay in touch with your customers and build relationships with them. You can use email marketing to promote products or services, offer discounts, and share helpful content. Email marketing is also a great way to build trust with customers and stay top-of-mind when they’re ready to make a purchase. Mailchimp is one of the most well-known email marketing platforms out there. Constant Contact is another popular choice.
5) Automation Tools: Automation tools make it easier to manage your small business marketing. These tools can help you streamline processes such as sending emails, creating content, and managing social media accounts. Automation tools also allow you to save time and focus on other aspects of your business.
Following are some of the more popular Automation Tools that are well-suited for small business in 2023…
- Mailchimp & Constant Contact for Email Delivery & Drip Campaigns
- Brevo (formerly Sendinblue) – Best for email, chat, and SMS marketing automation
- ActiveCampaign – Best for B2C marketing automation
6) Chatbots: Chatbots are becoming increasingly popular as a way to interact with customers and provide quick responses to their inquiries. Investing in a chatbot for your small business website can help to reduce customer service costs and ensure that customer questions are addressed quickly. Some top options include…
7) AI-Powered Tools: AI-powered tools are becoming increasingly popular as a way to automate marketing tasks. Investing in AI-powered tools such as chatbots and customer segmentation services can help to free up time for your marketing team and ensure that tasks are completed quickly and accurately.
- OpenAI aka ChatGPT for Content & Code Writing
- Jasper.ai for Content Writing
- SurferSEO for SEO
- Pictory for Video Creation Made Easy
- Hostinger for AI Website Builds
These are just a few of the small business marketing tools you need to take advantage of in 2023. With the right tools and strategies, you can establish a presence online, engage with customers, and drive sales. Invest in the best tools and strategies for your small business and you’ll be well-positioned for success in 2023 and beyond.
How Can Sprout Media Lab Help?
For more information on how Sprout Media Lab can help you grow your digital footprint using these tools and our Marketing expertise, call us at (800) 617-6975 or schedule a Free 30-minute Consultation with us here.