Digital marketing has flourished in 2018, and we don’t expect to see it slow down anytime soon.
As the new year quickly approaches, small business owners need to know what to watch out for when it comes to digital marketing trends that will be on the rise in 2019. If you don’t know what these are, your business may begin to struggle in this area, and this could end up costing you big.
Below, we’ll take a look at what some of the top trends are in digital marketing, that you should be aware of and consider implementing in 2019.
Keeping Your Content A+
Keeping your content relevant, valuable and up-to-date is going to be more important than ever. Without quality content, your website ranking may start to slip to the bottom of the SERPs, and without the right SEO, you’re never going to be able to make a comeback.
Make sure that all of the content that you publish is relevant to your company and helpful to your customers. On social media and marketing channels, make sure that you’re changing up and not posting the same sales push day in and day out.
The Use Of Chatbots
What’s a chatbot? It’s like having a virtual assistant for your business. A dependable digital concierge, if you will.
Chatbots will assist your customer by answering questions and guiding them to your content that will help make completing goals easier. This interaction can take place through a chat window on your website, or a messenger conversation on social media platforms if necessary.
It’s done in a natural way, so it doesn’t feel like the person is talking to a programmed robot. These are commonly used by teams like Facebook Advertisers and Sephora for a variety of tasks. This is going to become big in 2019, so it’s something that you’ll want to keep your eye on.
Facebook Is Making A Comeback
You might know that Facebook’s biggest competitor was Instagram in recent years, but they quickly solved this issue by acquiring the entire social media platform.
Now, Facebook is once again on the rise, and in 2019 it will be one of the best ways to market your business products and services online. Social media advertising is important on multiple platforms because each one draws in a targeted demographic. By using the best platforms available to you, you’ll soon find that you are seeing a more diverse range of customers than ever before.
Instagram Reaches A Different Demographic
Instagram is an image-based social media platform that is very popular with younger generations. As such, you can use this tool to market your business in many ways that reach a new audience in 2019.
Instagram has already passed one billion users, with potential customers that you need to be targeting. It’s now easier than ever to share photos and videos from your smartphone, and the most frequent users are those under 30 years old. So, if you are not using this marketing channel, then you’re going to be missing out on an entire demographic that may be looking to connect with you and your business.
Now that you’ve taken a glimpse into our crystal ball, you should have a better idea about some of the digital marketing trends that you should be watching out for in 2019. If you keep a close eye on some of these trends, you’ll be able to use them to your advantage and keep your business on top where it belongs.
Ready to Kick Off Your Digital Marketing Strategy in 2019?
Trends come and go, but our team of Digital Marketing experts are ready to help you strategize and develop a digital marketing campaign that will help you grow your online sales, get the phones ringing and keep customers coming back for more.
Request a quote online or give us a call at (800) 617-6975 to speak with one of our Digital Marketing experts today!