The final stretch of the year is here – and while some business owners are easing into the holidays, the smart ones are doing the opposite…

They’re using this time to finish 2025 strong – generating a few more wins, boosting visibility, and setting themselves up for a powerful start in 2026.

Whether you’re looking to attract a few extra leads before year-end or keep your brand top of mind through the holidays, here are 10 smart, simple marketing moves you can make right now.

Refresh Your Google Business Profile (GBP)

Your Google Business Profile is your digital front door – keep the traffic flowing.
✅ Update photos (holiday lights, staff photos, or new projects)
✅ Add some QA’s that are common questions your customers have this time of year
✅ Post a “Happy Holidays” or “Year-End Offer” update
✅ Ask for a few fresh 5-star reviews

A few small updates can help you rank higher in local search and stay relevant in Google’s AI Overviews.

Run a “Finish-Strong” Promotion or Bundle

Give customers a reason to act now.  Offer a limited-time deal like:

  • “Save 20% Before the New Year”
  • “Book 2025 Services at 2024 Prices”
  • “Holiday Clean-Up Specials”

Scarcity and urgency drive action – perfect for closing out Q4 with momentum.

Retarget Your Website Visitors

Many people who visited your site this fall are still on the fence. Now’s the time to remind them what they’re missing.

Use Facebook, Instagram, or Google Display retargeting ads to re-engage warm audiences and convert indecisive leads into buyers before year-end.

Boost Your Best-Performing Ads

Review your Google Ads and Meta Ads campaigns – find the ones with the highest click-through and conversion rates.

Then increase the budget or extend the audience through December…. You’ll get more ROI out of campaigns that are already proven to perform.

Send a Year-End Email to Your Customers

Email still works – especially when it’s personal.  Send a quick note thanking your customers for a great year and sharing your best deal or announcement.

Even better, include a link to your Google Review page and ask for feedback to build social proof going into 2026.

Optimize Your Website for Speed & Conversions

A slow site kills conversions – especially during the busy season.  Run a quick audit (use tools like PageSpeed Insights) and fix lagging load times or broken links.

Make sure your key CTAs (like “Get a Quote” or “Schedule Now”) are clear, bold, and mobile-friendly.

Repurpose Your Best Content

Take your top-performing social post, blog, or video and repackage it:

  • Turn it into a short holiday video reel.
  • Post it again with a new hook or updated image.
  • Use it in a retargeting campaign.

You don’t always need new content – just smart timing and repurposing.

Share Year-End Wins & Testimonials

People love to see growth, success, and happy customers.  Create a “2025 Year in Review” post highlighting milestones, completed projects, or community involvement.

Tag clients, thank your followers, and make it personal. It’s authentic marketing that builds trust and engagement.

Review Your Analytics & SEO Data

Before the calendar flips, take stock of your numbers:

  • Which services or locations drove the most traffic?
  • Which keywords improved rankings?
  • Which campaigns delivered the best ROI?

Understanding what worked (and what didn’t) will help you plan smarter and spend better in 2026.

Start Your 2026 Marketing Plan Now

Don’t wait until January to plan your strategy… your competitors won’t.

Use the next few months to outline your goals, budget, and campaigns for Q1 of 2026.  Even one 30-minute strategy session can give you a head start on next year’s growth.

Your “Finish-Strong” Checklist

✅ Update Google Business Profile
✅ Post a year-end promo
✅ Run retargeting ads
✅ Boost your best ad campaigns
✅ Send a customer appreciation email
✅ Audit your website performance
✅ Repurpose top content
✅ Post your “2025 recap”
✅ Review analytics
✅ Plan your 2026 strategy

Ready to Finish 2025 Strong?

Don’t coast through the last 3 months of the year – capitalize on them.

At Sprout Media Lab, we help small businesses maximize visibility, generate leads, and grow smart – especially when it matters most.

Want help building a 30-Day Finish-Strong Marketing Plan?

Book a Quick Strategy Call and let’s end the year on a high note – together.