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Digital Marketing FAQs for Home Builders
With over 80% of all transactions starting from an online search, it is almost impossible to ignore the importance of a strong web presence these days. No matter what your business is selling you can almost be certain that your prospective customers will be going online to learn about what you sell and the best companies to choose from to get started.
If your business cannot be found online… your competitors will be taking a lion’s share of these opportunities and happily serving new customers.
This may be our most common question, and it’s a good one. The type of results and the time to see results are going to vary based on (1) the services you decide to invest in, (2) the aggressiveness of your marketing efforts, and (3) the competitiveness of your industry and location of your business.
More comprehensive marketing strategies tend to yield better, quicker results. However, if you have a very specific goal, then certain services may provide results faster. An example would be Pay Per Click as it can be activated and deliver traffic to your website within hours of setup. Search Engine Optimization and Social Media services can and do take weeks, sometimes months, before any direct results are noticed.
The short answer is…. YES! That kind of fast action requires a Google PPC Ad campaign… which should be part of your marketing mix anyway.
With confidence, we can tell you that, yes… when you hire Sprout, we will position your business on the 1st page of Google within the first 10 business days of your Kick Off.
Google PPC Ads are still one of the best ways to get in front of your target audience quickly and precisely. That being said, there are other ways to get on the 1st page of Google relatively fast… such as with your Google My Business (GMB) listing, also known as your Google Map Listing.
SEO efforts can also produce really solid results relatively quickly, but usually only with longer tail keywords that are up against less keyword competition.
SEO is the long game, like a marathon… where PPC is more like a sprint. Both produce great results and are highly recommended if you’re serious about growing your digital footprint online.
Not at all. In fact, considering the increased number of customers who will make contact with your company as a result of your digital marketing investment, it’s one of the most cost-effective advertising/marketing options business owners have to generate leads, make more sales, and build your business.
Comparatively speaking… Digital Marketing is the FAR BETTER investment over Traditional Advertising and Marketing like Print, Billboards, TV, Radio, Direct Mail, etc. Not to mention the fact that Digital Marketing is much more focused and trackable allowing you to better calculate your ROI.
Remember, it’s not about viewership (TV), listeners (Radio), number of households (Direct Mail), or traffic counts (Billboards)… it’s about Clicks, Contacts, Leads and Sales. Hands down, investing in a comprehensive digital marketing solution for your business IS the smartest and most effective investment you can make in your business.
For small business owners who are serious about growing your digital footprint, we recommend that you invest at least $1k/month in a solid digital marketing campaign that produces real results. Of course, if you want to be more aggressive and reach a broader audience, there are all kinds of solid recommendations we can make that will deliver more and even better results.
What does $1k/month get you TV? Radio? Or Advertising in a Glossy Magazine? How many Leads and actual Sales would you get…. And how are those stats tracked?
Sprout Media Lab is a full-service web design and digital marketing agency. On the web design side of the menu, we specialize in designing and building websites using WordPress as our preferred CRM.
We offer a wide variety of digital marketing services, all of which are smart, effective & affordable. Following is a list of our primary service offerings:
- Search Engine Optimization (SEO)
- Local SEO Services (Local Maps, GMB Listings, etc)
- Pay Per Click (PPC) Management (Google & Bing)
- Retargeting & Display Advertising
- Social Media Marketing (Facebook, Instagram, LinkedIn, etc)
- Review & Online Reputation Management
- Link Building & Business Citations
- Email Marketing & Drip Campaigns
Ultimately, it’s Sprout’s job and responsibility to recommend services and solutions that will help our clients reach your business goals (increased rankings, more leads, website traffic improvements, branding and exposure on social platforms, etc).
Understanding that, in order to meet most of these goals… it’s necessary to take a comprehensive approach to helping a client’s business show up on the 1st page of Google multiple times (via SEO, PPC, Local Map) or get lots of exposure and relatively cheap click throughs to your website (via Facebook & Instagram Paid Advertising campaigns).
Great question! The short answer is… it depends on the service you are asking that question about. For example, SEO (website optimization) takes time… it’s the marathon of digital marketing solutions.
PPC is quick… it’s like the sprint… we can have your Ads showing up on Google within 10 business days of your Kick Off.
Social Media is a combination of both… depending on whether you’re doing a branding campaign or you’re driving traffic to a landing page for conversions.
We work with all types of businesses, sizes and budgets in just about any industry you can imagine. But specialize in working with small & medium sized businesses that sell services and products locally, regionally and nationally.
Since 2008, our team of Web & Digital Marketing pros, has taken great pride in delivering real results to our B2B & B2C clients by providing smart, effective & affordable digital marketing services.
Following is a short list of the types of business we’ve successfully worked with:
- Business & Professional
- Medical & Health Services
- Contractor & Construction Services
- Automotive Services
- Legal & Financial Services
- Home & Garden Services
- Restaurant & Food and Beverage
- Entertainment & Recreation
- Sports & Athletics
We offer Bundled Solutions starting at $649/month which include SEO, Google My Business Listing Optimization, PPC setup and management and provide a 24/7 SEO Dashboard for quick/easy access to view the success of your campaign.
You can check out all of our Bundled Solutions pricing here = https://www.sproutmedialab.com/bundled-solutions-pricing/