Pay-Per-Click (aka PPC) advertising makes it possible for your business to instantly appear at, or near, the top of relevant search results on the 1st page of Google and Bing. Achieving these types of results doesn’t require an MBA from Harvard or an Engineering Degree from Duke, but… to do it right and actually have your clicks turn into contacts… it does require some “know how”.
Following are 9 benefits of running PPC ad campaigns as a time tested and proven method of driving quality clicks to your website and generating more leads for your business.
- Achieve Instant Visibility
Raising the organic ranking of a business in search results through Search Engine Optimization methods can take months. A properly managed PPC campaign can immediately display your ad on the 1st page of Google within minutes of setting up a PPC campaign.
- Make an Impression
The main advantage of PPC campaigns is that advertisers only pay for clicks. Even if potential customers do not immediately click on your ad, they see your business name along with the products or services you offer.
- Use Targeting Technology
Choosing the right keywords and display parameters makes it possible to target the customers who are likely to make purchases. Google has automated tools for advertisers, but search engine marketing experts can make the most of any marketing budget.
- Get Quantifiable Results
Search engine advertising and analytics work together to provide detailed ad performance data. The information you obtain can inform future PPC campaigns and other marketing strategies.
- Fine-Tune or Pause Campaigns
A business can adjust or pause a PPC campaign at any time. Whether you want to dial in the hours during which ads appear or rewrite content, these options help you get the most for your money.
- Exercise Complete Control
Advertisers manage when and where your Google PPC Ads appear for searches related to your business. New PPC users may not know how to run campaigns manually, but a digital marketing firm can use tried-and-true methods to raise conversion rates and make your phone ring.
- Boost Marketing Strategies
A PPC campaign can supplement other digital marketing methods such as branded content and organic SEO. Extend SEM insights offline to reinforce conventional advertisements.
- Rely On Automated Systems
Businesses can rely on automated services to lower the bar to entry for PPC advertising. Expertise is still needed to make the most of any digital marketing method.
- Reach Your Business Goals
A business can increase exposure, cultivate leads and raise conversion rates through PPC advertisements. It is difficult to direct a campaign toward specific goals without prior experience, but digital marketing experts can help a business define and meet objectives.
Any enterprise can start a PPC ad campaign by using Google’s automated tools. To maximize your marketing budget and get a competitive edge on bids, rely on the expertise of the search engine marketing professionals at Sprout Media Lab.
Call us today at (800) 617-6975, for a Free Consultation on how we can help grow your digital footprint or contact us here!
