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By Haley Johnson | Date Posted: 4/28/21 | Jump To Comments

Google Local Pack: Why Displaying “Years in Business” Matters

Google’s Local Pack is a feature that appears as a widget on Search Engine Results Pages (SERPs) when people search for local businesses online. The information provided in the local pack helps customers find businesses that are relevant to their needs.

This essential tool gives a brief overview of those companies, lucky enough (or knowledgeable enough), that show up in Google’s Local Pack, to then help drive traffic to those company’s websites.

To further enhance this popular feature, Google now displays years in business in the local pack, so you can take advantage of getting your experience in front of your audience.

Add Years of Business to Your Local Pack

Small businesses recognize that their Google My Business (GMB) listing in Google’s Local Pack, significantly improves online visibility and engages customers. This key information helps you get noticed:

  •  Brief description/overview of company
  •  Address
  •  Phone number
  •  Hours of service
  •  Website link
  •  Directions to business (conveniently linked to Google Maps)
  •  Customer reviews

With the addition of years in business, customers see that you are established within the community. Research shows that 46% of all Google searches are driven by local intent.

As a small business owner or manager, SERPs are a vital part of your search engine optimization strategy, and the local pack brings customers right to your door. Your biz information appears at the top of the SERP, which boosts the online presence of your company. For brick-and-mortar businesses, years of service can help improve brand awareness and increase in-store traffic.

How to Edit Your Google My Business Profile

Google makes it easy to edit your business account and add your years in business. Just sign in to Google My Business and take the following steps:

  •  Click info on the menu
  •  Click add opening date
  •  Enter the opening date
  •  Click apply

If you have more than one business location, open the page of the location you want to manage.

Develop an SEO Strategy

A solid SEO strategy is necessary for a business to succeed in online marketing. If your company has a website, think about writing a blog to highlight information about your business specialty. Writing a weekly or monthly blog with value-added content and optimized with keywords for your local market improves your rankings and helps to push your business website to the top of local SERPs.

Choose Professional Web Design

Sprout Media Lab has the web design and digital marketing solutions that work for your local business. We offer effective and affordable Web & Digital Marketing solutions to our clients that turn clicks into contacts!

Contact us to learn more about how we can help boost your sales leads, website rankings and online traffic. Call us for a Free Consultation at (800) 617-6975.

Blog Topics: Branding, Digital Marketing, Google, Google My Business, Search Engine Optimization

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