Top 5 Reasons to Outsource Your PPC Management
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Top 5 Reasons to Outsource Your PPC Management

By Kenny Doucette | Jump To Comments

Are you done throwing money away on Google AdWords, analytics, keyword research, and all the other time and effort spent trying to run your own ad campaigns and Pay-Per-Click management?  There are an innumerable amount of reasons to ditch your DIY mentality when it comes to marketing, but we’ll highlight the Top 5 Reasons to Outsource Your PPC in this article.

Why Invest In a Marketing Company?

Pay-Per-Click isn’t one of those items you can cross off your “to-do” list and forget about; it has to be carefully set up, analyzed, and managed on a regular basis to ensure optimum ROI.  Thus, investing in a reputable and experienced marketing firm with PPC campaign management capabilities is the best avenue for your highest return on investment.

1.Finances.  This continues to be the biggest driving factor for small to medium sized businesses because it’s the most important one.  As the owner of a SMB, your biggest potential money making campaigns are PPC and social media marketing.  Having an understanding of how both work and how to implement great ad copy and analytics on both isn’t common knowledge.  Marketing firms have dedicated individuals in each department to ensure you are getting the most bang for your bucks.

2.Potential Growth.  Outsourcing a team of certified Google AdWords experts is an excellent avenue for growth in your business.  Paid search falls under the umbrella of digital marketing, along with other professional marketing services such as web design and search engine optimization (commonly referred to as SEO).  AdWords is affected by a number of outside factors that all work together.

3.Diversification.  Hiring a skilled company with a knowledgeable marketing team offers the expertise of folks well versed in running and managing multi-platform campaigns.  As an inexperienced company, managing PPC in-house restricts your ability to spread out your budget and to effectively manage your campaign.

4.Custom Designed Ads.  A marketing company with a design and development team offers the ability to have ads tailored to each format.  Early in your campaigns, you’ll want to ensure you are reaching potential customers at every opportunity possible.

5.Resources.  This sums up our other 4 points, but it is one of the most important aspects of outsourcing your PPC management.   Marketing companies have the necessary tools and resources to properly manage campaigns across different platforms.  Not only do they possess knowledge and expertise, but they have the ability to best utilize your budget.  Google AdWords, Keyword Planning, robust analytics programs, and continued research and testing of aforementioned tools to find the most effective ones.

Sprout Media Lab has a marketing team that has helped countless companies focus on running their business without bogging down operations with marketing.  If you’re curious about PPC and want to find out more information on how we can help, visit us online or give us a call today at (800) 617-6975 to speak to one of our experts.

Blog Topics: Pay-Per-Click

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