When the sun is blazing and the beach is calling, it’s not just vacations that heat up – lead generation often cools down. If you’re noticing fewer calls, clicks, or form fills as summer sets in (especially around July 4th), you’re not alone. Many industries experience a natural seasonal slowdown this time of year.

But instead of stressing over the slump, savvy business owners and marketers use this time strategically—to build a stronger, more resilient brand that’s ready to convert when demand picks back up in Q3.

Here’s your Summer Marketing Playbook to stay productive, stay visible, and come out of the slow season stronger than ever:

Build Up Your Online Reviews

Word-of-mouth still reigns supreme – especially in local service-based industries.
Now’s the perfect time to:

  • Request Google reviews from happy customers.
  • Create email or text templates that make it easy for clients to leave feedback.
  • Incentivize reviews (ethically) with a small giveaway or discount.

A few new 5-star reviews this summer could mean the difference between getting a new lead – or losing it to a competitor in the fall.

Share Behind-the-Scenes Content

People love doing business with people. Show off your team, your projects, and your process to make your brand more relatable and trustworthy.

  • Post short “day in the life” videos or team shout outs on social.
  • Highlight your community involvement, events, or office culture.
  • Go live on Facebook or Instagram from a job site or team lunch.

This human connection builds familiarity and affinity—critical ingredients for future conversions.

Run Local Awareness Ads

Even if buyers aren’t ready to hire this week, staying visible keeps you top of mind for when they are.

  • Run low-cost Facebook or Instagram ads targeting your city or ZIP code.
  • Promote educational blog posts, reviews, or special offers.
  • Test out Google Discovery or YouTube campaigns to expand your local reach.

Think of it as branding now to generate leads later.

Collect Case Studies & Testimonials

You probably have amazing customer success stories you haven’t shared yet. Summer is the time to turn those wins into marketing gold:

  • Interview a satisfied client and write a short case study.
  • Create simple quote graphics with client testimonials.
  • Add a new “Our Results” or “Before & After” section to your website.

Social proof isn’t just nice to have—it’s a conversion asset.

Refresh Your Marketing Foundation

Finally, take advantage of the lull to tighten up what matters most:

  • Is your website up to date?
  • Are your lead follow-up systems automated and effective?
  • Is your Google Business Profile optimized?
  • Are your landing pages and CTAs still aligned with your goals?

If Q2 was fast and reactive, make Q3 intentional and prepared.

Final Word: Play the Long Game

Marketing isn’t just about chasing leads… it’s about building a brand that naturally attracts and converts over time.

So while summer might slow things down on the surface, don’t let it stall your momentum.

Double down on brand building now, and you’ll be in the driver’s seat when the busy season returns.

Need help building your brand or planning for Q3 success?

Let’s schedule a strategy call to review your current marketing and build a plan that drives consistent, qualified leads – even in the off-season.

Sprout Can Help!

For a FREE 30-Minute Digital Marketing Consultation, click here or call us at (800) 617-6975