Siri, Alexa, and Cortana are changing the way people search online. It is much easier to ask a question than to type it. There is less room for error, and it is actually safer to perform a voice search than to type a search query. People use these voice search devices to get directions, make dinner reservations, and call home while driving.
These changes to the fundamental and core ways the average consumer searches on the internet should be at the forefront of any business owner’s mind. The voice search revolution is here, and innovative companies like Sprout Media Lab are leading the way for business owners like you to optimize your online business for voice search.
Voice search is conversational, friendly, and the devices facilitating voice search can even interact with each other. Most voice search queries are performed on mobile devices and are often focused on local search questions.
Queries performed on a voice search device are usually longer than the traditional keyword queries typed into a search box. This means that voice search queries are for long-tail keywords +. The plus refers to the conversational nature of voice search queries. They are longer than typed queries.
What can businesses do to optimize for voice search?
The voice search isn’t going anywhere. In fact, it will only become more sophisticated and evolve over time. Voice search queries are usually performed on a mobile device, and now, Google is starting to rank sites for their mobile-responsiveness.
Also, most voice search queries are locally based. Search Engines know where the user is located, and with a voice search query, search engines can serve back results that are local, like where to find the best Thai food in the area.
Businesses with a long-term vision for their future must consider the effect the voice search revolution is going to have on the customer experience.
Consider getting your business listed on Google. Research long-tail + keywords that your customers may use to search for your business. Understand how these keywords are conversational in nature.
A high-quality team of SEO professionals can get your business optimized for voice search queries. Don’t be a casualty in the voice search revolution. Contact Sprout Media Lab online today or call us at (800) 617-6975 and learn how your business can rank for voice search queries.