Your landing page is usually the first thing people see when arriving on your website, so you’ll want to make a great impression! By optimizing this page, you’ll keep consumers on your site for longer, helping you generate leads and drive conversions. Here are some ways your landing page can turn visitors into potential customers.

Use a Clear Call to Action

A call to action, or CTA, is a piece of text that encourages visitors to take some kind of action, such as signing up for your mailing list or purchasing a product.

However, not all CTAs are effective. You’ll want yours to include clear, direct language that creates a sense of urgency. In other words, visitors need to understand what you want them to do. Otherwise, they might misunderstand your message and click the “back” button on their browsers.

Examples of clear CTAs that improve lead generation include “Buy Now,” “Contact Us Today,” “Claim Your Free Gift,” “Get Started,” and “Download Our Free eBook.”

Quick tip: The color of your CTA button can also help you generate more leads. Research shows that red CTA buttons consistently outperform green ones.

Keep Things Simple

Clutter on your landing page can distract audiences, destroying your lead generation efforts. Instead of filling your page with lots of text and graphics, simplify its design by including only the bare essentials—short text blocks, a few images, etc. Doing so can improve user experiences and help you convert visitors.

White space is one way to streamline your landing page. Being one of the most crucial components in web design, it allows content to “breathe,” making it easier for visitors to navigate different elements on your site.

Create Compelling Copy

Landing pages are all about conversion, so try including persuasive text that prompts visitors to take action. The best copy invokes emotions in your audience, creating a connection between you and potential leads.

Examples of compelling copy for landing pages include “Unlock your business potential today with our revolutionary product” and “Your journey to success starts right here.”

Optimize Your Landing Page for Mobile

Mobile devices now account for around 50% of all web traffic, while desktop devices account for about 47%. So, failing to create landing pages for mobile might seriously hamper lead generation.

Designing a mobile-friendly landing page can be a little tricky. You’ll want to use a single-column layout that increases readability, adjust lead capture forms to mobile formats, and include fewer visuals than you would with your desktop landing page.

Luckily, digital marketing agencies like Sprout Media Lab can handle web design and development for you, letting you concentrate on other areas of your business.

Carry Out A/B Testing

Creating and comparing two or more versions of a landing page can help you determine which resonates more with your audience. Also known as split testing, this process lets you understand user behavior to generate more leads in the future.

Here are some things you might want to A/B test when designing landing pages:

CTA Buttons

Which fonts, colors, and other elements drive the most conversions?

Forms

Which form fields and formats encourage more people to share information with your company?

Graphics

Will audiences respond better to images, videos, or a combination of the two?

Maximize Lead Generation Today

Landing pages are perhaps the most important part of your website, so make them as engaging and attractive as possible. Thinking about how visitors will engage with these pages will help you generate more leads going forward.

For the best results, consider working with a digital marketing agency like Sprout Media Lab. We can create landing pages that not only look good but complement your lead generation strategy. Contact us at (800) 617-6975. Get a free 30 minute consultation to kick start your lead generation journey today.