What started as a Q&A site mostly used by people familiar with the Silicon Valley scene, quickly turn into a massive platform that draws over 100 million visitors every month. Sure, compared to Facebook or Twitter, Quora is still a baby. But, it has become an extraordinary hangout where anyone can ask a question, and people answer. In fact, some topics get so viral (like this one about how to get rich), that even CEOs, Wall-Street investors, and millionaires answer it.
So, why don’t more marketers focus more on Quora? As you can see, it attracts a wide audience, it’s engaging, and it’s an excellent way to create awesome user-generated content.
The problem is that most of them don’t know if their efforts are worth it. Opinions are divided: some say that Quora provides no real benefits for SEO while others claim that it can help you rank your site high in search engine results.
Let’s look at facts.
Increase Your Ranking
Sure, links from Quora are no-follow, meaning that they will have no real impact on your link building strategy. But, by posting content on this platform, you increase your chances of appearing in the top search engine results.
Let’s be honest: SEO is incredibly competitive nowadays and ranking high in SERPs has become more difficult than ever before. Because Quora is growing in popularity and gaining authority, some Quora answers appear in the first search position.
So, if you write an insightful answer to a question and that topic reaches to the top position for a certain topic, then you can drive more traffic to your site if you include a link in the content.
Build Your Reputation
Quora is also an excellent tool for building your authority and expertise in your niche. When you create and post content on Quora, you get access to over 100 million monthly users. Some of your customers are there too, asking about your products or wanting to learn more about your industry.
By providing answers to their question, you can prove to them that you are not only knowledgeable in your niche, but also a professional and trustworthy brand. A domino effect is likely to occur: by being active on Quora, you increase your authority and popularity, which, in turn, can increase your chances of being found on Google.
Drive Traffic to Your Site
You can get thousands of new visitors to your site from Quora. However, you can’t just write a superficial answer to a question and expect people to flock to your page. You need to spend enough time on crafting content that is relevant, insightful, and adds value to the people interested in learning more about a certain topic.
So, find questions that are related to your niche and that have lots of views and followers. Write your answer like you would an article. Tell a story, be engaging, and show that you truly are an expert. Insert photos and videos to make it more entertaining. Don’t forget to include a link to your site or similar content on your blog that covers the topic in depth.
Quora isn’t a once-and-done type of marketing tool. It requires a well-thought plan and a long-term strategy to show results. But, those who take the time to answer questions on Quora are seeing an increase both in traffic and reputation levels.
Have you ever thought about including Quora in your strategy but don’t know how to get started? We here at Sprout Media Lab can help you with that. Call us at (800) 617-6975 and let’s discuss how you can get more traffic and leads from Quora.