You’ve made it halfway through 2025 – and if you’ve been marketing smart, some of your channels are already pulling in solid results. So now’s the time to ask:
What’s actually working?
And more importantly…
How do you scale it to finish the year strong?
The second half of the year is all about momentum. Instead of chasing shiny new tactics, the best growth move you can make is to double down on what’s proven… and scale it intentionally.
Here’s how to do just that:
Reinvest in What’s Already Converting
Look at your data. Which channels are driving real results (not just traffic)? Whether it’s Google Ads, Meta Ads, Google Business Profile (GBP), or email, start by identifying your top 1-2 performers.
Quick Tip: Don’t just look at lead volume — focus on cost per lead, conversion rate, and close rate.
Action Steps:
- Increase ad budget on high-ROI campaigns.
- Create variations of your top-performing ad creatives.
- Replicate what’s working across similar service areas or audiences.
Expand Retargeting Efforts
Retargeting is one of the highest-ROI tactics — and it’s often underused. If someone already clicked your ad, visited your site, or engaged with a post, they’re warm. Bring them back and close the deal.
Action Steps:
- Build custom audiences from site visitors, form fillers, or ad viewers.
- Use stronger offers, testimonials, or urgency-based messaging in retargeting ads.
- Layer in video retargeting to re-engage people on YouTube or Meta.
Maximize Your Google Business Profile (GBP)
If your GBP is getting traffic, reviews, or local engagement – lean in. Google is doubling down on local intent in AI Overviews and Map results.
Action Steps:
- Post weekly updates, photos, and special offers.
- Respond to every review (positive and negative).
- Add service categories, service area keywords, and FAQs.
- Track call and direction request data — then optimize based on what’s working.
Turn Winning Content Into Multi-Use Assets
Got a blog post, landing page, or email that’s driving conversions? Don’t let it sit idle. Repurpose and expand it across other platforms.
Action Steps:
- Turn blogs into videos, Reels, or carousels for social media.
- Create downloadable guides or lead magnets from longer posts.
- Use strong-performing email content as Facebook ad copy or GBP posts.
Scale Smart – Not Just Big
Doubling down doesn’t mean doubling your budget blindly. It means scaling with intention and insight.
Action Steps:
- A/B test small variations before scaling wide.
- Monitor frequency and burnout in social ads.
- Use automated rules to pause under performers or boost winners in real time.
✅ Bonus: Set a Q3 Goal Now
Pick a channel that’s already working and set a bold but realistic goal:
- “Increase GBP leads by 30% in Q3”
- “Cut cost per lead on Google Ads by 20%”
- “Add 500 new retargeting audience members by August”
Then reverse-engineer the tactics to hit it.
Ready to Finish 2025 Strong?
Your winners are already there… you just need to amplify them. Don’t get distracted by every new tool or tactic. Focus on what’s working, scale smart, and let your results compound.
Want help identifying and scaling your most profitable channels?
Sprout Media Lab can help you audit, optimize, and amplify your digital strategy.
