Heavy traffic is a drag when you’re driving, but it’s fantastic when we’re talking about website traffic. And in this case, the more traffic there is… the better. The best part? You don’t have to be a marketing guru to turn your site into a customer magnet.
If you want surefire ways to level up your online marketing efforts – keep reading, because we have constructed a list of 7 ways you can be driving traffic to your website right now.
- Giveaway Content
“Make them an offer they can’t refuse” is a classic line from the movie The Godfather. It’s also a tried-and-true way of attracting visitors to a website. In this case, the offer is valuable content known as a lead magnet. Examples include:
- Checklists
- Demos
- Trials
- Reports
- Guides
- Webinars
- Grow Your Digital Footprint Locally
86% of consumers search online for local businesses. If your business is not found in online directories like Google My Business, you’re already losing business to your competitors by not utilizing Local SEO techniques, strategies and local tools.
- Try Video Marketing
Video is an essential part of a strong content marketing strategy. In fact, a Cisco report cites that 82% of traffic will be video-generated by 2022. Video is an engaging format you can use across all of your branded online profiles – ranging from YouTube and Facebook Watch, to Facebook Stories and Instagram.
- Work With Influencers
Influencers with thousands (or millions) of followers can generate tons of traffic for you. They can give shout outs to your brand, review your products or promote your latest giveaway. Collaborating with these game-changers is a relatively easy, and cost-efficient way to boost your website traffic.
- Leverage Social Media Platforms
Social media is a two-way conversation. Humanize your business by interacting with your followers. Engagement goes along way – reply to their questions, like their posts, etc. Additionally, post content that offers value; steer clear of sales pitch-style postings. Also consider social media advertising.
- Buy Online Ads
Ready to rev up that traffic quickly? Add paid advertising to your marketing budget, such as Google Ads and Bing Ads. You can employ retargeting ads, pay-per-click ads, sponsored posts or display ads. Using a variety of ad types helps you reach potential customers no matter where they are online.
- Create Content
Effective content speaks directly to your ideal buyer. This ensures you attract the right visitors to your website. One strategy is to publish one-to-three new blog posts every month and share them with your social media followers and email list.
Ignite Your Online Traffic
Utilizing these tips will surely skyrocket your website traffic. Want more? At Sprout Media Lab, we specialize in getting businesses top website rankings, high levels of website traffic and quality leads – give our team of digital marketing experts a call at (800) 617-6975 or visit us online today!
