By Haley Johnson | Date Posted: 1/4/21 | Jump To Comments
Sprout’s Guide to Generating Leads for Your Business in 2021
The past year, with its unprecedented events, may have you feeling unfocused and even a little confused about how to seek out new leads in 2021.
We’ve put together the following list of 7 tips on how to generate leads for your business in 2021… that will help you and your business go from surviving in 2020 to thriving in 2021:
- Make Your Website the Focal Point of Your Advertising & Marketing Strategy
In 2021, your business website is the equivalent of the main-street shop window. So, yours needs to be a central-focus of your strategy — an hub of engaging content that keeps your visitors coming back for more.
- Optimize Your Strategies for Conversions
When your potential customers visit your home page, click on your social media posts or engage with a virtual assistant through your site, they have a brief window of time in which they can be converted into customers.
- Yes… SEO Still Matters in 2021
Talk to your marketing team about your website’s content. Brush up on relevant SEO strategies, including keywords and hyperlink placement, and make sure you are using updated optimization strategies in the new year.
- Get More Social on Facebook, Instagram & LinkedIn
Social media marketing is still going strong. If you do not have a dedicated member of your team who updates your social media with daily posts, pictures or calls-to-action that are relevant to generating leads for your small business, 2021 may be the time to consider hiring this team member.
It’s not just about “posting” on Facebook or Instagram… Social Media Advertising is very effective, especially nowadays that it’s very rare to meet someone who doesn’t have a Facebook, Twitter, or Instagram account. Ads placed on these sites are highly targeted because you can set up the location, age, gender, and interests among many others.
You can generate lots of leads through social media but it’s not easy and takes a well thought out strategy. Sprout Media Lab is here to help if you’re up for a conversation about your business and developing a 2021 social strategy.
- Pay Per Click (PPC) Ads Work …. Yes, Even For Your Business
SEO and Social Media definitely take time. PPC is one of the easiest ways to get results quickly. It can be super effective if you know who your target audience is. However, it can also be very expensive depending on the industry you’re in.
Whether you’re looking to attract new website visitors, grow your online sales, get the phones ringing or keep customers coming back for more, a solid Pay Per Click campaign can jump start your online marketing efforts and generate Leads for your business in 2021… Fast!
- Bring ‘Em Back With Retargeting Advertising
This ties in with the display network, however, the retargeting display ads are served to people that have already visited your website making them very targeted. This is also sometimes referred to as remarketing.
Unlike the Google display network, retargeting ads offer higher conversion rates as the user has already visited your site previously and is most likely interested in purchasing.
- Email Marketing Is Still One of the Most Cost Effective Lead Generators in 2021
Cold emailing is hard because you have no prior relationship with the company or person you’re sending it to. So you have to make a good first impression to get results. Here are a few things we recommend to see more leads from cold emails:
- Be creative to stand out from the crowd. Include things like animated GIFs or memes to catch people’s attention.
- Be funny! Life is boring enough as it is. Sometimes humor can go a long way.
- Get straight to the point and don’t spam people with marketing lingo. Many simply ignore this.
- Send at least 2 followup emails. Just like social media, things tend to get lost in people’s inboxes. Sending two or three emails gives you a better chance of getting seen.
Need Help Generating Leads for Your Business in 2021?
Marketing is an ever-evolving set of skills that encompasses your digital know-how, your people skills and your team’s dedication to go after leads with laser-like focus.
Get the best out of your lead generation strategy when you reach out to Sprout Media Lab this year for help growing your business. Call our Digital Marketing Experts at (800) 617-6975 today and ask for a Free Consultation on how Sprout can help you generate more business leads in 2021!