Design Trends are the fastest changing factors in the web design/development universe.  They’re tough to keep up with, but essential to factor into your new website or website redesign in order to appear current and updated in your field or industry.  An updated website matters to your customers, and could be a deciding factor in who your prospect decides to do business with.

Refreshing your website can help revitalize your brand in the new year. If you’re planning to spruce up or redo your website in 2021, and if you want more leads coming through your website, consider incorporating these 7 HOT Web Design Trends into your design and build out plans.

1. Soothing Color Palettes That Are Easier on the Eyes

Rather than relying on crisp white or solid black, web designers will choose colors that go easy on our eyes and our minds in 2021. Bring balance to your brand’s palette with earthy, cool hues like green, blue and taupe to create a sense of calm.

2. Hand-Drawn Elements to Connect With Visitors

This trend is all about hand-drawn human design that might not seem perfect in design but can surely attract users’ attention in a single stroke.

Tiny sketches and unique illustrations can set your site apart from the crowd. Whether you opt for an elegant hand-lettered logo or whimsical button images, this approach looks mod rather than messy in small doses.

3. Use Bold & Interesting Fonts and Typography

Favoring large fonts in well positioned places throughout your website (like in the hero section at the top of your homepage) has become an amazing trend these days. According to professional web designers, using large fonts and elements helps communicate clearly and instantaneously with the readers.

While typography from eras past might seem like a tired relic, it actually looks fresh when you choose the right font. We love the look of bold, futuristic sans-serif fonts as well as letters with intricate, retro-inspired curves.

4. Use Real Pics to Stand Out & Look More Unique

Using real photography makes web design more attractive and realistic. More importantly, the design speaks louder and conveys a more customized message when you add illustrations and graphics with your photography.

Whether your web design includes products, human images or something else, when you merge original photography with graphics, everything will work effectively to attract users’ attention. Above all, these types of images fully support branding and help websites stand out above your competition.

5. Menu Minimalism to Accommodate Smaller Devices

The popularity of smartwatches has driven web designers to work with an even smaller screen. As a result, menus and navigation bars are getting even smaller to accommodate on-the-go readers. The iconic three-line menu button (often called the “hamburger menu” because of its resemblance to a patty and two buns) will be the UX go-to in 2021 beyond.

6. Incorporate Dynamic/Parallax Scrolling

Parallax scrolling has been around for a while but it’s one of those web design trends that just keeps on going. Parallax scrolling is when the website layout sees the background of the web page moving at a slower rate to the foreground, creating a 3D effect as you scroll.

Used sparingly it can provide a nice, subtle element of depth that results in a distinctive and memorable website.

7. Mixed Media Design is HOT in 2021

Mixed media pairs typography with graphics, videos, animations and other design elements for a new trend that’s sometimes called anti-design. If you want to move away from minimalism and get noticed in 2021, this bold style will attract new readers and make a name for your brand.

If you’re inspired by these trends, Sprout Media Lab can help you incorporate your favorite ideas into a revolutionary new website design. Reach out today to discuss your project and get a Free Quote on a new or redesigned website that’s ready for 2021 action and eyeballs.