Google has rolled out a new feature that some find helpful, but others find distracting. This new feature is being rolled out on devices only, and only has a limited run on desktops and laptops. This is an effort to increase Google’s accuracy with search results and gain back some lost market share from Tik Tok and other social platforms.
What Significance Are Long-tail Keywords?
When a person searches for something in the search bar, after they press enter, Google’s new feature will offer some suggestions that will appear next to a “+” sign which when pressed will search again for you with those added suggestions.
With the enormity of subjects online these days, Google’s new feature tries to get users to use more specific keywords. These so-called “long-tail” keywords are a bit of a phantom in the world of database indexing.
For example, a short-tail keyword might be “shoes,” while a long-tail keyword might be “best running shoes for flat feet.” Long-tail keywords usually have lower search volume, but they are less competitive and can still drive significant traffic to a website.
Here are some areas of SEO that can help with finding keywords:
- Using keyword planner daily
- Using certain websites and services to track competition’s keywords
- Finding and researching long-tail keywords
- Finding and manufacturing authoritative backlinks
Where Else Is Social Media Taking Traffic Away From?
Craigslist used to be the preeminent place for buy/sell/trade in the US, but that is certainly no longer the case. The idea of posting an anonymous ad seems foreign to people who are younger and more attached to social media. Facebook’s marketplace is by far the largest classified section in the world and has achieved that crown in record time.
Instagram and Twitter have largely supplanted the “instant messenger” phase of the internet. People and businesses worldwide are just using DMs (direct messages) within these apps to do important communication.
The rank of communication methods in recent years by younger generations:
- Text message
- Phone calls
- Talking in person
- Talking from a landline phone
- Social Media DMs
How Important Are Specific Keywords For Businesses?
Businesses are literally battling auction prices with other businesses for keywords on a daily basis. Finding good long-tail keywords is the key to efficient investment in a keyword. Businesses are sourcing out their marketing and advertising, not to New York or LA, but to millennials with a knack for social media.
Finding the right SEO and marketing firm for your business might take some trial and error. Not every business offers the same things and prices can vary wildly. The rule that stands true even in the business of online advertising is you get what you pay for.
There are customers that are looking for your business now that can’t find you because they are typing words that your website is not set up to detect. Speak with us at (800) 617-6975 if your business is finding it difficult to ride high ranks in SEO for your area. This is truly an untaught science and we are experts that can help. We want your website to be the best investment for your company.